When you think about it, of course, the initiative makes total sense. It is a retrieval of the historical legacy of Edmund Rice himself. He was the Dermod Desmod, the Mohammed Yunus and the Bill Gates of his age, albeit on a much smaller scale. Yet, his significance in the Irish context of his day was considerable.
For this reason, while we might at first be puzzled by an Edmund Rice community involvement with the world of mammon, we can see that it has clear historical antecedents. The promotion of corporate social responsibility is one of the key tasks in the promotion of social justice.
John Sweeney's article in the current issue of the Good Business Newsletter will provide a taster to the overall thrust of the initiatiive.
